An alarm company’s success should not be based solely on the number of installations it performs or how much equipment it gives away for “free,” but rather on its ability to provide real security to each and every one of its customers. Here’s a quick quiz for all alarm dealers: Are you installing burglar alarms or security systems? Do you and your customers know the difference? When it comes to your customers’ security, is it a one-size-fits-all approach? Are the alarm systems you install hardwired, wireless, hybrid, or just literally useless? Do the alarm systems you install provide protection, detection, or just lots and lots of yard signs and decals?